COLOR THEORY AND PRACTICE
AN ARTISTIC AND SOCIAL INTERVENTION IN THE POÇO DA DRAGA COMMUNITY
DOI:
https://doi.org/10.5281/zenodo.23324017Keywords:
Color, Design, Community, Urban intervention, Visual identityAbstract
SDGs: 11 – Sustainable cities and communities; 4 – Quality education; 10 – Reduced inequalities.
Abstract: This article presents the application of color theory and practice in an urban intervention project carried out in the Poço da Draga community, in Fortaleza, Ceará. The main objective of the proposal was to develop and paint a map of the community on a local wall, using theoretical knowledge about color combined with design practice. The methodology was qualitative in nature, with a participatory approach involving students, residents and community agents. The process included stages such as technical visits, data collection, definition of a color palette and execution of the mural painting. The results showed that the conscious use of color contributes significantly to visual organization, cultural identity and the appreciation of urban space. It is concluded that color, when applied strategically, acts not only as an aesthetic element but also as a tool for communication and social transformation.
Keywords: Color; Design; Community; Urban intervention; Visual identity.
References
DONDIS, Donis A. Sintaxe da linguagem visual. 2. ed. São Paulo: Martins Fontes, 2007.
FARINA, Modesto. Psicodinâmica das cores em comunicação. 5. ed. São Paulo: Edgard Blücher, 2006.
GIL, Antônio Carlos. Métodos e técnicas de pesquisa social. 6. ed. São Paulo: Atlas, 2008.
ITTEN, Johannes. A arte da cor. São Paulo: Martins Fontes, 2004.
LUPTON, Ellen; PHILLIPS, Jennifer Cole. Novos fundamentos do design. São Paulo: Cosac Naify, 2008.
WONG, Wucius. Princípios de forma e desenho. São Paulo: Martins Fontes, 2010.
Downloads
Published
How to Cite
Issue
Section
Categories
License
Copyright (c) 2026 Duna: Revista Multidisciplinar de Inovação e Práticas de Ensino

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2025 Duna - Revista Multidisciplinar de Inovação e Práticas de Ensino.
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial 4.0 International License.
Este é um artigo publicado em acesso aberto sob a licença Creative Commons Atribuição 4.0 Internacional (CC-BY 4.0), que permite uso, distribuição e reprodução em qualquer meio, desde que o trabalho original seja devidamente citado.
Para mais informações sobre a licença, consulte: https://creativecommons.org/licenses/by/4.0/
