CIVIL LIABILITY OF PARENTS FOR THE OVEREXPOSURE OF CHILDREN ON SOCIAL MEDIA

A LEGAL APPROACH IN LIGHT OF PERSONALITY RIGHTS, THE LIMITS OF PARENTAL AUTHORITY, AND THE ROLE OF THE STATE IN CHILD AND YOUTH PROTECTION

Abstract

ABSTRACT: This work analyzes the civil liability of parents for the overexposure of children on social media, a practice known as sharenting. The increasing digitalization of childhood has generated tensions between the exercise of parental authority and the fundamental rights of children, such as privacy, dignity, and the protection of personal data. Excessive exposure, often motivated by affection or the search for digital validation, can result in legal and social harm, requiring a critical approach to the legal limits of this conduct. The research begins with an analysis of personality rights, the General Data Protection Law (LGPD), the Statute of Children and Adolescents (ECA), and the Civil Code, articulating normative foundations with jurisprudence and specialized doctrine. A qualitative approach is adopted, based on bibliographic review and jurisprudential analysis, with the aim of investigating the legal parameters that guide the liability of parents for the undue exposure of their children, as well as examining the role of digital platforms in the prevention and management of these conflicts. By integrating legal and interdisciplinary perspectives, this work contributes to the contemporary debate on the impacts of technology on childhood and proposes a reflection on the construction of shared responsibility between family, state, society, and digital agents. The research reinforces the need for effective mechanisms to protect children in the face of the transformations of the digital age.

Keywords: Civil liability, personality rights, data protection, sharenting, digital childhood.